Dark & Lovely Go Intense 068 [Passion Plum]

Bold, Vibrant Color Made for Deeper Skin Tones

Make a statement with Dark & Lovely Go Intense 068 Passion Plum — a rich, vivid hair color specially formulated to deliver intense, long-lasting results on deeper skin tones and darker hair. Get ready to turn heads with this stunning plum hue.

• Intense color payoff — vibrant passion plum shade that pops on dark hair
• Formulated for darker hair — no pre-lightening needed for beautiful results
• Long-lasting color — fade-resistant formula keeps color vivid wash after wash
• Conditioning treatment included — leaves hair soft, shiny, and nourished
• Covers grays — full, even coverage from root to tip
• Easy at-home application — everything you need included in the kit

Whether you're trying something bold for the first time or refreshing your signature look, Dark & Lovely Go Intense Passion Plum delivers salon-worthy color with the confidence of a brand made for you.