CLAIROL BW2+ POWDER LIGHTNER

Professional-Strength Lightening at Home

Achieve beautifully lightened hair with the trusted power of Clairol BW2 Powder Lightener. A salon-favorite formula, BW2 delivers consistent, controlled lifting for highlights, balayage, and all-over lightening — right at home.

• Professional-strength formula — trusted by stylists and DIY colorists alike
• Up to 7 levels of lift — powerful lightening for dramatic or subtle results
• Dust-free powder — easy to mix and apply without mess
• Versatile use — ideal for highlights, balayage, ombre, and full lightening
• Works on all hair types — effective on natural and color-treated hair
• Conditioning agents — helps minimize damage during the lightening process

Mix with your preferred developer for customizable results. Whether you're going for a subtle sun-kissed look or a bold platinum transformation, Clairol BW2 gives you the control and power to get there.